Our Annual Toque Campaign

Each year, Raising The Roof’s national Toque Campaign sees hundreds of volunteers and supporters sell toques across the country, with proceeds benefiting Partner Agencies working directly with people experiencing homelessness.

Raising the Roof – Toque Campaign

Since 1997, the annual Toque Campaign has supported over 180 community agencies across Canada, raising $7 million to date in support of long-term solutions to homelessness.

As a national partner, Paul Davis Canada is proud to support this initiative.

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50% of the gross proceeds from each Toque Campaign item benefit community Partner Agencies working directly with people experiencing homelessness. Proceeds from toques bought in a community stay in that community (this includes online sales).

Remaining proceeds (after campaign costs) support Raising the Roof’s national initiatives, such as our Child & Family Homelessness Initiative and The Upstream Project.


Paul Davis Canada donating $100,000 to ‘Raising the Roof’ as a result of the 2015-2016 Toque campaign

2016 Toque Partners

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We are also joined by over 50 Partner Agencies across the country! Find the one nearest you.


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